MissTechy is a popular tech influencer in Nigeria, created by Tobi Ayeni, who started the platform in 2015. Initially, she launched her blog to demystify technology and make it more accessible to Nigerians, especially women. Tobi’s background in banking and finance provided her with a unique perspective, but it was her ability to simplify tech topics for everyday users that set her apart from the more technical, male-dominated space. MissTechy’s content includes tutorials, product reviews, and tech news, all presented in a light-hearted, conversational style that incorporates memes and visuals to engage a broad audience.
In addition to blogging, MissTechy has expanded into video content across YouTube and social media platforms like Instagram and TikTok. This transition allowed her to keep up with the evolving preferences of her audience, who now seek quick, visually engaging content. Her niche lies in tech education, with a focus on making tech accessible and fun for a wider demographic, especially Nigerian women. Tobi has partnered with well-known brands such as Google, MTN, and Microsoft, further cementing her status as a leading tech influencer in Nigeria