The Google Online Marketing Challenge (now part of the Nonprofit Marketing Immersion Program) is a unique initiative designed to provide students and nonprofits with practical digital marketing experience. Participating students work directly with nonprofits, creating and managing Google Ads campaigns to help the organizations achieve their outreach and marketing goals.
Key Features:
- For Students: Aimed at marketing, business, and related fields, the program allows students to gain real-world experience by applying their learning to help nonprofits.
- For Nonprofits: Offers free advertising services from trained digital marketing students, helping them make the most of the $10,000 monthly Google Ad Grant provided for Google Ads campaigns.
- Practical Learning: Students use Google Ads tools to create impactful campaigns, including keyword optimization, ad writing, and audience targeting.
- Global Collaboration: Open to universities worldwide, fostering international participation and diverse campaign strategies.
Nonprofits can learn more about participating by visiting the Google Ad Grants page. Meanwhile, educators interested in involving their students can check for professor-led initiatives on the program’s main site. Let me know if you’d like more details on related resources!