Episode notes
In this episode, we examine social media marketing, a vital but often underappreciated arm of marketing.
While going viral and getting a thousand likes can be exciting, there’s more to driving sustainable social media growth. In this episode, we highlight how to utilize social media not just as an awareness channel but as a core growth engine for your product and business, while also making superfans out of your audience.
To guide us are Joshua Owolabi, a Social Media Growth Specialist with over 5 years of experience driving social media growth across companies like Nestcoin, Opay, and more. Alongside Peace Obinani, Head of Online Marketing at Piggyvest, with experience driving social media growth and building communities across companies.
So if you’re looking to start your social media marketing career or grow in the industry, this episode is packed with insights you don’t want to miss. So grab a cup of coffee, sit back, and enjoy this.